:root{
  --paper:#F5F7F3;
  --sheet:#FCFDFB;
  --ink:#152129;
  --ink-soft:#3C4B4A;
  --muted:#66766F;
  --grid:#DFE6DD;
  --line:#C9D3C8;
  --growth:#0E7A4E;
  --growth-soft:#E3F0E7;
  --amber:#D99A2B;
  --amber-soft:#F8EDD8;
  --max:1120px;
  --disp:'Archivo',sans-serif;
  --body:'Public Sans',sans-serif;
  --mono:'IBM Plex Mono',monospace;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--body);
  color:var(--ink);
  background:var(--paper);
  background-image:
    linear-gradient(var(--grid) 1px, transparent 1px),
    linear-gradient(90deg, var(--grid) 1px, transparent 1px);
  background-size:32px 32px;
  line-height:1.6;
  font-size:16.5px;
  -webkit-font-smoothing:antialiased;
}
a{color:inherit}
img{max-width:100%}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}

/* ---------- header ---------- */
header{
  position:sticky;top:0;z-index:50;
  background:rgba(245,247,243,.92);
  backdrop-filter:blur(8px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:64px}
.logo{font-family:var(--disp);font-weight:800;font-size:1.25rem;letter-spacing:-.02em;text-decoration:none;display:flex;align-items:center;gap:.5rem}
.logo .tick{width:14px;height:14px;background:var(--growth);display:inline-block;clip-path:polygon(0 100%,100% 0,100% 35%,35% 100%,0 100%)}
.nav-links{display:flex;gap:1.75rem;align-items:center;list-style:none}
.nav-links a{font-family:var(--mono);font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;color:var(--ink-soft);padding:.25rem 0;border-bottom:2px solid transparent}
.nav-links a:hover{color:var(--ink)}
.nav-links a.active{color:var(--ink);border-bottom-color:var(--growth)}
.btn{
  display:inline-block;font-family:var(--mono);font-size:.8rem;letter-spacing:.05em;text-transform:uppercase;
  background:var(--ink);color:var(--paper);text-decoration:none;
  padding:.7rem 1.25rem;border:1px solid var(--ink);cursor:pointer;
  transition:background .15s,color .15s;
}
.btn:hover{background:var(--growth);border-color:var(--growth);color:#fff}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--paper)}
.menu-toggle{display:none;background:none;border:1px solid var(--line);font-family:var(--mono);font-size:.75rem;padding:.5rem .8rem;cursor:pointer}

/* ---------- page switching ---------- */
.page{display:none}
.page.visible{display:block;animation:fadeUp .35s ease}
@keyframes fadeUp{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}

/* ---------- shared section bits ---------- */
section{padding:4.5rem 0}
.eyebrow{
  font-family:var(--mono);font-size:.75rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--growth);display:flex;align-items:center;gap:.75rem;margin-bottom:1rem;
}
.eyebrow::after{content:"";flex:0 0 48px;height:1px;background:var(--growth)}
h1,h2,h3{font-family:var(--disp);letter-spacing:-.025em;line-height:1.12}
h1{font-size:clamp(2.3rem,5.2vw,3.7rem);font-weight:800}
h2{font-size:clamp(1.7rem,3.4vw,2.4rem);font-weight:800;margin-bottom:1rem}
h3{font-size:1.15rem;font-weight:700}
.lede{font-size:1.15rem;color:var(--ink-soft);max-width:56ch}
.sheet{background:var(--sheet);border:1px solid var(--line);box-shadow:0 1px 0 var(--line)}

/* ---------- hero ---------- */
.hero{padding:4.5rem 0 3.5rem}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:3rem;align-items:center}
.hero h1 .u{box-shadow:inset 0 -0.34em var(--growth-soft)}
.hero .lede{margin:1.25rem 0 2rem}
.hero-ctas{display:flex;gap:1rem;flex-wrap:wrap}
.hero-note{font-family:var(--mono);font-size:.72rem;color:var(--muted);margin-top:1rem;letter-spacing:.03em}

/* chart card */
.chart-card{padding:1.5rem 1.5rem 1rem;position:relative}
.chart-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:.75rem}
.chart-title{font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft)}
.chart-src{font-family:var(--mono);font-size:.66rem;color:var(--muted)}
.chart-svg{width:100%;height:auto;display:block}
#growthPath{stroke-dasharray:1000;stroke-dashoffset:1000;animation:draw 2.2s .3s ease forwards}
#growthFill{opacity:0;animation:fadein 1s 1.6s ease forwards}
.chart-tag{opacity:0;animation:fadein .6s ease forwards}
.chart-tag.t1{animation-delay:1.1s}.chart-tag.t2{animation-delay:1.7s}.chart-tag.t3{animation-delay:2.3s}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes fadein{to{opacity:1}}
@media (prefers-reduced-motion:reduce){
  #growthPath{animation:none;stroke-dashoffset:0}
  #growthFill,.chart-tag{animation:none;opacity:1}
  .page.visible{animation:none}
}

/* ---------- stat strip ---------- */
.stats{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--sheet);padding:0}
.stat-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.stat{padding:1.75rem 1.5rem;border-left:1px solid var(--line)}
.stat:first-child{border-left:none}
.stat b{font-family:var(--disp);font-weight:800;font-size:1.9rem;display:block;letter-spacing:-.02em}
.stat b sup{font-size:.9rem;color:var(--growth)}
.stat span{font-family:var(--mono);font-size:.7rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.stats-caption{font-family:var(--mono);font-size:.68rem;color:var(--muted);padding:.6rem 1.5rem;border-top:1px dashed var(--line)}

/* ---------- cards ---------- */
.card-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem;margin-top:2rem}
.card{padding:1.75rem;display:flex;flex-direction:column;gap:.75rem}
.card .k{font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--growth)}
.card p{color:var(--ink-soft);font-size:.95rem}

/* ---------- process ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1.25rem;margin-top:2rem;counter-reset:step}
.step{padding:1.75rem;position:relative;counter-increment:step}
.step::before{
  content:"Phase " counter(step);
  font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--amber);
  display:block;margin-bottom:.75rem;
}
.step p{color:var(--ink-soft);font-size:.95rem;margin-top:.5rem}

/* ---------- pricing ---------- */
.tiers{display:grid;grid-template-columns:repeat(2,1fr);gap:1.25rem;margin-top:2rem}
.tier{padding:2rem;display:flex;flex-direction:column;gap:.9rem}
.tier.flag{border-top:4px solid var(--growth)}
.tier .role{font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--growth)}
.tier .price{font-family:var(--disp);font-weight:800;font-size:1.6rem;letter-spacing:-.02em}
.tier .price small{font-family:var(--mono);font-size:.72rem;font-weight:400;color:var(--muted);letter-spacing:0}
.tier ul{list-style:none;display:flex;flex-direction:column;gap:.5rem;color:var(--ink-soft);font-size:.95rem}
.tier ul li{padding-left:1.4rem;position:relative}
.tier ul li::before{content:"";position:absolute;left:0;top:.5em;width:12px;height:12px;background:var(--growth);clip-path:polygon(0 100%,100% 0,100% 40%,40% 100%,0 100%)}
.tier .btn{margin-top:auto;align-self:flex-start}

/* ---------- case study ---------- */
.case-hero{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:start}
.case-meta{padding:1.5rem;font-size:.92rem}
.case-meta dl{display:grid;grid-template-columns:auto 1fr;gap:.4rem 1.25rem}
.case-meta dt{font-family:var(--mono);font-size:.68rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);padding-top:.2rem}
.case-meta dd{color:var(--ink-soft)}
.arc{margin-top:3rem;display:grid;gap:1.25rem}
.arc-block{padding:2rem;display:grid;grid-template-columns:200px 1fr;gap:2rem}
.arc-block .label{font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--amber)}
.arc-block p{color:var(--ink-soft)}
.arc-block p + p{margin-top:.75rem}
.result-nums{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem;margin-top:1rem}
.rn{border:1px dashed var(--line);padding:1rem;background:var(--growth-soft)}
.rn b{font-family:var(--disp);font-size:1.5rem;font-weight:800;display:block}
.rn span{font-family:var(--mono);font-size:.66rem;letter-spacing:.05em;text-transform:uppercase;color:var(--ink-soft)}
.soon{opacity:.65}
.soon .k{color:var(--amber)}

/* ---------- about ---------- */
.about-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:3rem}
.principles{display:flex;flex-direction:column;gap:1rem}
.principle{padding:1.5rem}
.principle h3{margin-bottom:.4rem}
.principle p{color:var(--ink-soft);font-size:.95rem}

/* ---------- contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:start}
.contact-info{display:flex;flex-direction:column;gap:1.25rem}
.ci{padding:1.25rem 1.5rem}
.ci .k{font-family:var(--mono);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);display:block;margin-bottom:.25rem}
.ci a{text-decoration:none;font-weight:600}
.ci a:hover{color:var(--growth)}
.cform{padding:2rem;display:flex;flex-direction:column;gap:1rem}
.cform label{font-family:var(--mono);font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft);display:block;margin-bottom:.35rem}
.cform input,.cform select,.cform textarea{
  width:100%;font-family:var(--body);font-size:.95rem;padding:.65rem .75rem;
  border:1px solid var(--line);background:var(--paper);color:var(--ink);
}
.cform input:focus,.cform select:focus,.cform textarea:focus,a:focus-visible,button:focus-visible{outline:2px solid var(--growth);outline-offset:2px}
.cform textarea{min-height:120px;resize:vertical}

/* ---------- blog posts ---------- */
.post-body{margin-top:2rem;padding:2.5rem;color:var(--ink-soft)}
.post-body h2,.post-body h3,.post-body h4{color:var(--ink);margin:1.75rem 0 .6rem;font-family:var(--disp);letter-spacing:-.015em}
.post-body h2{font-size:1.35rem}.post-body h3{font-size:1.1rem}.post-body h4{font-size:1rem}
.post-body p{margin:.75rem 0}
.post-body ul,.post-body ol{margin:.75rem 0 .75rem 1.4rem;display:flex;flex-direction:column;gap:.4rem}
.post-body table{border-collapse:collapse;width:100%;margin:1rem 0;font-size:.9rem}
.post-body th,.post-body td{border:1px solid var(--line);padding:.5rem .7rem;text-align:left;vertical-align:top}
.post-body th{font-family:var(--mono);font-size:.7rem;text-transform:uppercase;letter-spacing:.06em;background:var(--paper)}
.post-body pre{background:var(--ink);color:var(--paper);padding:1rem;overflow-x:auto;font-size:.85rem;margin:1rem 0}
a.card{transition:border-color .15s}
a.card:hover{border-color:var(--growth)}
@media(max-width:640px){.post-body{padding:1.5rem}}

/* ---------- cta band ---------- */
.cta-band{background:var(--ink);color:var(--paper);padding:3.5rem 0}
.cta-band h2{color:#fff}
.cta-band .lede{color:#B9C4C0}
.cta-inner{display:flex;justify-content:space-between;align-items:center;gap:2rem;flex-wrap:wrap}
.cta-band .btn{background:var(--growth);border-color:var(--growth);color:#fff}
.cta-band .btn:hover{background:#fff;color:var(--ink);border-color:#fff}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--line);background:var(--sheet);padding:2.5rem 0;margin-top:0}
.foot{display:flex;justify-content:space-between;gap:2rem;flex-wrap:wrap;font-size:.85rem;color:var(--muted)}
.foot a{text-decoration:none}
.foot a:hover{color:var(--growth)}
.foot-links{display:flex;gap:1.5rem;list-style:none;font-family:var(--mono);font-size:.72rem;text-transform:uppercase;letter-spacing:.06em}

/* ---------- responsive ---------- */
@media(max-width:900px){
  .hero-grid,.case-hero,.about-grid,.contact-grid{grid-template-columns:1fr}
  .card-grid,.steps,.tiers{grid-template-columns:1fr 1fr}
  .stat-grid{grid-template-columns:1fr 1fr}
  .stat:nth-child(3){border-left:none}
  .arc-block{grid-template-columns:1fr;gap:.75rem}
}
@media(max-width:640px){
  .card-grid,.steps,.tiers,.result-nums{grid-template-columns:1fr}
  .nav-links{
    display:none;position:absolute;top:64px;left:0;right:0;
    background:var(--sheet);border-bottom:1px solid var(--line);
    flex-direction:column;padding:1rem 24px;gap:1rem;align-items:flex-start;
  }
  .nav-links.open{display:flex}
  .menu-toggle{display:block}
  .nav .btn{display:none}
}

/* ---------- how-we-work figure ---------- */
.fig text{font-family:'Public Sans',sans-serif}
.fig .ft{font-family:'Archivo',sans-serif;font-weight:800;font-size:19px;fill:#152129;letter-spacing:-.02em}
.fig .ft2{font-family:'Archivo',sans-serif;font-weight:700;font-size:16px;fill:#152129;letter-spacing:-.01em}
.fig .fth{font-family:'IBM Plex Mono',monospace;font-size:12px;fill:#F5F7F3;letter-spacing:.08em;text-transform:uppercase}
.fig .fs{font-size:13px;fill:#5A6B66}
.fig .fm{font-family:'IBM Plex Mono',monospace;font-size:11px;fill:#66766F;letter-spacing:.08em;text-transform:uppercase}
.fig .fsa{font-family:'IBM Plex Mono',monospace;font-size:11px;fill:#854F0B;letter-spacing:.04em}
.fig .fsa2{font-size:11px;fill:#854F0B}
.fig .fw{font-family:'Archivo',sans-serif;font-weight:700;font-size:16px;fill:#FCFDFB}
.fig .fw2{font-size:12px;fill:#E3F0E7}

/* component headings demoted visually, promoted semantically */
h2.h3s{font-size:1.15rem;font-weight:700;margin-bottom:0;letter-spacing:-.015em}

/* ---------- nav dropdown ---------- */
.has-sub{position:relative}
.has-sub>a::after{content:"\25BE";font-size:.6rem;margin-left:.35rem;color:var(--muted)}
.sub{display:none;position:absolute;top:100%;left:-1rem;background:var(--sheet);border:1px solid var(--line);box-shadow:0 4px 12px rgba(21,33,41,.08);padding:.9rem 1.25rem;min-width:170px;flex-direction:column;gap:.7rem;list-style:none;z-index:60}
.has-sub:hover .sub,.has-sub:focus-within .sub{display:flex}
.sub a{border-bottom:none;white-space:nowrap}
@media(max-width:640px){
  .has-sub>a::after{content:""}
  .sub{display:flex;position:static;border:none;box-shadow:none;background:none;padding:.4rem 0 0 1rem;gap:.8rem}
}
/* ---------- mobile table overflow ---------- */
@media(max-width:700px){
  .post-body table{display:block;overflow-x:auto;white-space:nowrap;-webkit-overflow-scrolling:touch}
}