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Recently, Google and Yahoo have introduced stricter requirements for email senders to reduce spam and improve email security. Here are the key points you need to know:
– Google and Yahoo require that bulk email senders maintain a spam rate below 0.10%. They emphasize that senders must avoid ever reaching a spam rate of 0.30% or higher. This means you should aim to have no more than 2-3 spam complaints per thousand emails sent【MarTech】【Digital Marketing Institute】.
– Both platforms now mandate the use of SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) to authenticate emails. This helps ensure that the emails are genuinely from the domain they claim to be from and have not been altered during transmission【PowerDMARC】【Allegrow】.
– It’s now compulsory to include a one-click unsubscribe option in all marketing emails. Senders must also process and honor unsubscribe requests within two days. This helps to reduce the likelihood of recipients marking emails as spam out of frustration【Digital Marketing Institute].
– Regularly clean your email list by removing disengaged, invalid, or duplicate contacts. This not only helps in maintaining a low spam rate but also ensures better engagement and deliverability. Implementing a re-engagement campaign can help reactivate inactive subscribers before deciding to remove them from your list【Digital Marketing Institute】.
– Use tools like Google’s Postmaster Tools to monitor your spam rate and other email metrics. These tools provide valuable insights into your email performance and help ensure compliance with the new rules【Allegrow】.
These changes are designed to enhance the overall email experience by reducing spam and ensuring that legitimate emails reach their intended recipients. It’s important to adapt to these guidelines to maintain a good sender reputation and ensure high deliverability of your emails.
