Operations people who build revenue engines.
Opibility started in operations consulting, working on CRM systems, process, and measurement for B2B sales and marketing teams. Content turned out to be the operations problem hiding in plain sight: B2B buyers do most of their research before sales ever hears from them, and most companies have no system for meeting them there.
So we build the system: content engines with editorial gates, roadmaps derived from search demand and CRM data rather than instinct, and reporting a skeptical CFO could audit, from first impression to pipeline. We're based in Carmel, Indiana, and we work with B2B and regulated-industry teams anywhere. Our own properties run the same engine in public, so the methodology is always on display.
Data before narrative
Our best client stories, including a business-model pivot and a 108% win-rate lift, were found in the data, not a brainstorm. We let the exports and the CRM talk first.
Defensible numbers only
Bot traffic gets filtered. Anomalies get flagged. If a metric can't survive cross-referencing, it doesn't get published.
AI with brakes
We use AI to scale production and humans to guarantee quality, especially for regulated industries where every claim has to survive a compliance review.
Partner, not vendor
Engines are long games. We work in six-month minimums because that's the honest timescale for organic results.
See if we should work together.
A 20-minute call is enough to tell.