Reports people open, numbers people trust.
We build the tracking, data models, and dashboards that turn marketing, CRM, and sales data into decisions. Every number we put in front of leadership is defined, filtered, and traceable back to its source.
Where it usually breaks
These are the situations that bring teams to us, and the ones this work is built to fix.
Excel is the BI platform
Every question means another export, another pivot table, and another version of the truth emailed around on Monday.
Two dashboards, two numbers
Marketing and sales report the same metric differently, so meetings turn into arguments about math instead of strategy.
The data can't be trusted
Bot traffic, broken tracking, and duplicate records inflate the numbers, and nobody's sure which ones are real.
What the engagement covers
GA4 & Search Console setup
Clean event tracking, conversion definitions, and bot filtering, so web analytics reflect real people doing real things.
Power BI & Tableau dashboards
Purpose-built views for executives, managers, and analysts, designed around the decisions each one actually makes.
Data aggregation & modeling
Pipelines that bring CRM, marketing, and ERP data into one governed model instead of five disconnected exports.
KPI definitions & governance
Written, agreed definitions for the metrics that matter, so every team reports the same number the same way.
Automated reporting
Scheduled digests and refreshes that replace the weekly manual pull, delivered where your team already works.
Self-service enablement
Templates and training so your team can answer its own questions without waiting in a report queue.
How the engagement runs
Inventory
We list every report your team produces, who reads it, and where each number comes from.
Define & model
We agree the metric definitions, then build the data model and dashboards on top of them.
Automate & hand off
Refreshes and digests run on their own, and your team gets the documentation to maintain them.
Content Engine clients get this reporting built in: Search Console and GA4 in one portal view, refreshed automatically.
See the Content Engine →Start with a 30-minute call.
Tell us what's breaking. We'll tell you honestly whether we're the right fit.