For agencies & partners

White-label content production for your clients.

You have the client relationships. We have the production system. Refer a client or run it fully white-label under your own brand — either way, you keep the relationship and the margin, and your clients never see our name unless you want them to.

Referral fee or white-label — your call, per client

4×Organic user growth, 2023–25
83%Contribution margin per retainer client
2wksFrom audit to roadmap, per client
10–15%Typical referral fee, no minimum commitment
Figures from client analytics exports and Opibility's own unit economics. We don't publish numbers we can't defend.
The problem it solves

Your clients ask for content. You don't want to staff for it.

Content production doesn't fit most agency models — it's not what you're staffed for, it's easy to underprice, and doing it badly puts the whole relationship at risk. Referring it out usually means losing the thread entirely. This is a third option: it stays under your roof, without you having to build a production team to run it.

Two ways in

Referral or white-label, per client

Simple referral for a client you'd rather hand off cleanly, or fully white-label — our engine, your brand, your invoice — for a client you want to keep close. Mix both across your book.

No build-out

Nothing to staff or manage

No editors to hire, no AI tooling to evaluate, no pipeline to maintain. The production system is already built, tested, and running — you're adding a service line, not a department.

Reportable

Numbers you can present as your own

Monthly reporting is built to hand to a client directly — plain language, sourced from GA4 and Search Console, no Opibility branding required on the white-label tier.

Partner channel, not a competitor. Web/dev shops, PPC firms, and fractional CMOs already refer content work our way — we don't do paid media, web builds, or strategy retainers, so there's no overlap with what you sell.

Talk about fit →
What partners get

Built so the client relationship stays yours

Visibility

Your own portal view, per client

See exactly what your client sees — topic queue, performance snapshot, reports — so you're never caught flat-footed on a call.

Editorial control

You can be the reviewer, or we can

Route drafts to your own team for sign-off before anything ships, or let our editorial gate handle it end to end. Either way, nothing publishes without a human pass.

Flexible margin

Price it into your own retainer

White-label clients are billed to you at our standard rate; what you charge on top is yours to set. No published "partner price" for your clients to find.

Inside the portal

The same system your clients would see logging in directly

The real client portal, showing an example engine — this is what you're adding to your service line, not a separate tool to learn.

Content engine dashboard
Opibility client portal dashboard showing qualified leads, posts published, search impressions, organic users, and CRM opportunities touched
Topic queue & requests
Opibility client portal topic queue showing requested topics awaiting approval and the request-a-topic form

Have a client in mind?

Tell us about the client and how you'd rather structure it — referral or white-label. No exclusivity required to start.

Talk about partnering