Linkedin repost best practices

Resharing posts on LinkedIn is more than a simple click — it’s a strategic move that can amplify your voice, build relationships, and demonstrate thought leadership. According to LinkedIn’s research, posts that include a reshared mention generate 23% more engagement on average compared to standalone posts【source: LinkedIn Marketing Solutions】. But simply hitting the “repost” button isn’t enough to get results. Here’s why you should reshare, and the best practices to do it well.

Why Reshare on LinkedIn?

1. Extend your network’s reach. When you reshare, you help valuable content reach a broader audience. Nearly 80% of B2B social media leads come from LinkedIn【source: Oktopost】, so amplifying good content can benefit your connections and your brand.

2. Strengthen relationships. Resharing is a simple way to support colleagues, clients, or industry partners. It shows that you pay attention, and it demonstrates community-mindedness — a soft skill that is increasingly important in leadership and sales roles.

3. Position yourself as a curator. By selectively resharing, you signal to your audience that you’re plugged in and know what matters. Edelman’s Trust Barometer reports that 63% of people trust content from a person more than from a brand, so curating good content builds credibility.

Best Practices for Resharing on LinkedIn

✅ Add your perspective. Don’t just reshare — add commentary explaining why you think the post is valuable. Hootsuite suggests that reshares with added commentary earn 2-3x more engagement than a simple reshare【source: Hootsuite】.

✅ Tag relevant people. Give credit to the original poster and, where appropriate, tag others who might find it relevant. This increases the likelihood of broader engagement.

✅ Stay consistent with your voice. Your brand or professional voice matters. Make sure your commentary aligns with your tone — whether that’s profound, insightful, or playful.

✅ Be selective. Avoid resharing everything. Curate carefully to maintain a feed of high-quality, relevant content, so your audience sees you as a trustworthy filter rather than an echo chamber.

✅ Watch your timing. Engagement on LinkedIn is highest during the midweek, Tuesday to Thursday, and in the mornings around 9-11 am local time, according to Sprout Social data【source: Sprout Social】.

Final Thoughts

Resharing on LinkedIn, when done thoughtfully, is one of the simplest ways to grow influence and foster meaningful professional relationships. It shows you are engaged, supportive, and aware of what matters to your community.

So next time you see something valuable in your feed, don’t just scroll past. Hit “reshare,” add your perspective, and help build conversations that matter.